New about us
Hello there!
I'm Daisy Tanwani, the founder of Pinklay. I want to share with you the story of why I started Pinklay, and it all begins with my love for travel. It took me places at a very young age. Along the way, I developed a deep appreciation for home decor.
During my travels, I would often find myself in large stores, shopping for beautiful pieces to bring back home to India. More often than not, I would discover that the origin of these stunning creations was India. Seeing that tiny "Made in India" label in minuscule font filled me with pride, but it also left me frustrated. Why were these incredible products not readily available in India for people like me?
Seeing that tiny "Made in India" label in minuscule font filled me with pride, but it also left me frustrated. Why were these incredible products not readily available in India for people like me?
While India was evolving, the availability of good design remained elusive for most Indians. India had become a manufacturing hub for the world, but it seemed like our own design heritage was being overlooked or forgotten. This frustration and passion led me to make Pinklay. It was actually meant to be PINK CLAY. Pink for the versatility of the colour and for my home town Jaipur and Clay for its free form and ability to mould to any imagination. We didn’t find .com so we made it into one-word PINKLAY.
Armed with a journalism degree, over a decade of marketing experience, and no formal education in design but a keen eye for all things beautiful, I set out to create Pinklay ~ a design-driven, handcrafted lifestyle brand rooted in vibrant color, sustainable practices, and ethical values.
Pinklay ~ a design-driven, handcrafted lifestyle brand rooted in vibrant color, sustainable practices, and ethical values.
At Pinklay, we don't simply follow trends, Pantone predictions, or fashion forecasts. Instead, we closely observe the evolving needs of women and create insight-driven, accessible, handcrafted designs across both fashion and home categories.
Our journey began in 2016 with just one artisan and a sewing machine. Today, we are a formidable team of over 1000 artisans, with half of them being women. We ship hundreds of products worldwide every day through our website and four beautifully appointed stores. We've had the privilege of serving over 100,000 women during this time, and a majority of them keep returning for more.
While we are growing, our core mission remains steadfast— The first is to deliver exceptional value and transparency to our customers. The second is to uplift the lives and recognition of Indian artisans. These two goals are intertwined, ensuring that when you choose Pinklay, you not only receive exceptional products but also a deeper connection to the unmatched craftsmanship that India has to offer.
When you choose Pinklay, you not only receive exceptional products but also a deeper connection to the unmatched craftsmanship that India has to offer.
Thank you for being a part of our journey and for choosing Pinklay. Together, we are making a difference and taking India to the world, one handcrafted creation at a time.
Warm regards,
Daisy Tanwani
Founder, Pinklay
